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LEO BURNETT DETROIT, Troy / GENERAL MOTORS / 2014
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Re-launch the new Chevy Silverado and recapture the soul of the category. The kind of person who owns a Silverado has certain core values: inner strength, patience, respect for traditions, love. Their truck lets them execute those values in their lives. A man, and a truck powerful enough to chauffeur the most eligible bachelor in Texas.
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