Intel set out to make all the amazing moments that took place at the Olympics in PyeongChang into amazing experiences for people all over the world. Our campaign platform: Experience the Moment.

Each of the key pillars were seamlessly integrated into a key part of Olympic programming.

Record-breaking Intel drone light shows illuminated Opening, Medal, and Closing Ceremonies. Intel Falcon 8+ commercial drones boosted Olympic broadcast capture capabilities.

30 VR events, both live and video-of-the-day formats, enabled world audiences to follow Winter Olympics athletes on their roads to PyeongChang in partnership with NBC.

Intel provided the world’s largest-ever 5G showcase, bringing connectivity to the overnight city in the form of video streaming, connected car, and fixed/client.

Core i9 and Intel brought the first-ever esports event in association with the Olympics Games.

All these efforts, combined with a supporting media and PR strategy, established Intel as a brand to experience.

Intel announced our journey with the Olympics in June of 2017, kicking off a 6-month process of designing a global campaign and building key technology activations.

A complex approval system involving internal stakeholders, the IOC, and technology partners including Korea Telecom and Alibaba, meant that our technology, brand marketing, and PR teams had to work furiously to ensure the entire integrated campaign launched without a hitch.

‘Experience the Moment’ was not only a refresh of the existing Intel design system, it manifested as a new campaign tagline which was applied to owned social, digital, and on-the-ground executions.

A global PR strategy included top tier press in the US, EMEA, Japan and Korea, not limited to the Associated Press, CBS This Morning, Good Morning America, The Nikkei, and Seoul Economic Daily. Additionally, PR directly engaged with 300+ reporters, analysts and influencers through PR-curated events, seeding, and 1:1 interviews, globally.