Intel set out to make all the amazing moments that took place in PyeongChang into amazing experiences for people all over the world. Our campaign platform: Experience the Moment.

From adding new heights to the Opening Ceremony by flying hundreds of synchronized drones, to glimpsing into the future of connectivity with an interactive 5G demonstration at the Olympic Park, to transforming how the world watches sports with the first Winter Games broadcast live in virtual reality… Intel ensured that you didn’t just witness the moment— you experienced the moment.

Record-breaking Intel drone light shows illuminated Opening, Medal, and Closing Ceremonies. Intel Falcon 8+ commercial drones boosted Olympic broadcast capture capabilities.

30 VR events, both live and video-of-the-day formats, enabled world audiences to follow Winter Olympics athletes on their roads to PyeongChang in partnership with NBC.

Intel provided the world’s largest-ever 5G showcase, bringing connectivity to the overnight city in the form of video streaming, connected car, and fixed/client.

Core i9 and Intel brought the first-ever esports event in association with the Olympics games.

The numbers are in: 85% of coverage identified a key message of Intel technology transforming the Olympic Games, delivering on the strategic focus of ‘Experience the Moment.’ Resulting PR coverage provided Intel 36.6MM global media impressions. Intel secured over 2X social SOV over other TOP sponsors, with the bulk of coverage taking place in early February at the Opening Ceremonies in February.

Each technology pillar, featuring specific product and use case proof points, saw 75%-95% key message pickup for their activations at the Games, helping us not only educate mass market audiences, but drive consideration for our key technologies.

Intels’ partnership with the Olympic Games introduced a handful of innovative firsts, including the world’s largest 5G Showcase, the largest-ever VR event, the first ever esports event in association with the Olympic Games, and a Guinness World record for 1,218 drones flown for the Drones Light Show which appeared in the Opening Ceremonies.

Intel announced our journey with the Olympics in June of 2017, kicking off a 6-month process of designing a global campaign and building key technology activations.

A complex approval system involving internal stakeholders, the IOC, and technology partners including Korea Telecom and Alibaba, meant that our technology, brand marketing, and PR teams had to work furiously to ensure the entire integrated campaign launched without a hitch.

‘Experience the Moment’ was not only a refresh of the existing Intel design system, it manifested as a new campaign tagline which was applied to owned social, digital, and on-the-ground executions.

A global PR strategy included top tier press in the US, EMEA, Japan and Korea, not limited to the Associated Press, CBS This Morning, Good Morning America, The Nikkei, and Seoul Economic Daily. Additionally, PR directly engaged with 300+ reporters, analysts and influencers through PR-curated events, seeding, and 1:1 interviews, globally.

To continue our expansion beyond being just a chipmaker, Intel took emerging technology experiences to the world stage of the Olympic Games.

As a Worldwide Top Olympic Partner (TOP), Intel is working with the International Olympics Committee (IOC) to reimagine what the Olympic Games could look like using leading-edge technology to interact with fans. Starting with the Winter Games 2018 in PyeongChang, South Korea, the goal was not only to provide innovative sports experiences to spectators, but to raise awareness of what’s possible with Intel technology for global consumer and B2B audiences.