Our documentary told the story of our expedition to the arctic seas, and our partnership with researcher Ole Liodden to use Intel drones to study the effects of climate change on the polar bear population.

The story seamlessly integrated our technology into the mission itself. The Intel Falcon 8+ Drone was used to fly over dangerous ice sheets and difficult mountain passes, which was safer for the researchers. The drone’s infrared camera, typically used for thermal monitoring in the oil industry, was used to detect polar bears hidden in the white snow.

A mission like this had never been attempted before, and it set a strong precedent for the use of emerging technology in climate research.

We created a social and digital campaign revolving around our documentary film.

Short Facebook videos, which told the story of the technology used in the mission and interactive Facebook Canvas units, brought viewers along on the expedition itself.

Gifs, intriguing photography, and bite-sized Instagram videos captured the scenic beauty of our environment and the dangers of climate change, while behind-the-scenes videos explored the technology behind the mission on Twitter, targeting tech influencers and enthusiasts.

In tandem with the launch of the film, we worked with The New York Times to launch an interactive feature piece, which gave viewers an in-depth look into the story, the technology, and the environmental problems we were attempting to solve.

The launch of our hero film at the end of the campaign brought the whole story together through an emotional, cross-platform program.

Our campaign was a success, capturing the attention of the media and fans on social media. The campaign increased our primary key performance indicator (Intel as an innovation leader) by 27%, while also garnering 130 million impressions on social and 17 million media impressions. On NYT, we achieved a video completion rate of an amazing 72%. With $116K spend, we garnered 1.8M video views across two videos, creating a significantly outsized impact compared to our spend.

Climate change impacts all of us. But for most people it’s hard to grasp how it may affect the environment around them. The documentary we created brought this story and the serious problems facing our planet to the world’s attention.

In 2017, Intel partnered with an arctic researcher on the front lines of climate change on a mission to use Intel drones to study the animal most affected by it: the Polar Bear.

The result was a week-long expedition in the arctic seas that merged the worlds of emerging technology and environmental research.

As Intel attempted to increase share of mind in the drone space, we knew we’d need to go beyond commercial drone scenarios to capture the hearts and minds of our tech progressive, culturally-attuned audience.

We decided to tackle a much bigger and important problem - climate change.

By understanding the migration patterns and health of the wildlife in the Arctic, researchers can understand the threat posed by climate change. We deployed our drones to the arctic to help advance the study of the poster child of climate change: the Polar Bear.

The drone was designed to withstand high winds around offshore oil rigs, making it the perfect candidate for the harsh arctic conditions. Thermal imaging allowed scientists to track polar bears more accurately than ever before.

Intel continues to provide access to new tools for climate research, allowing scientists to keep up with rapid changes and evolve their research faster.

Many people don’t recognize Intel as anything more than an ingredient brand inside their personal computers.

Our goal was to demonstrate how Intel technology powers innovation around the world and can transform the way the scientific community studies and solves the world’s most serious problems.

What better problem to tackle than the biggest one facing our planet? Climate change.

We partnered with a researcher who had been studying the effects of climate change on the arctic for decades. Our mission was to use emerging technology to amplify his research and set a new standard for how we solve the challenges posed by climate change.