Mobile > Technology

INTO THE WILD

MEDIAMONKS, Amsterdam / LENOVO / 2017

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Overview

Credits

Overview

CampaignDescription

Using cutting edge mobile technology, Into the Wild brings the forests of Sumatra to city dwellers. For the first time, audiences are able to go on an immersive virtual adventure at their own pace, exploring more than 10,000 square feet of museum space. As they come up close with the most endangered wildlife, and observe them in their natural habitats, they are able to appreciate the beauty and fragility of the ecosystem - all without leaving the urban jungle.

Execution

We spent 6 months designing, developing and testing a permanent installation to feature at ArtScience Museum in Singapore. It’s available free of charge to the public, and can accommodate up to 50 users at a time. It covers 10,000 square feet in the museum, across two different levels. There are 5 different animals to interact with, each with their own animations; and all plants are endemic to South East Asia. We are planning to update it and introduce new animals / interactions over time.

Outcome

In less than a month, 10,581 visitors tried the experience.

1391Km distance has been walked by visitors.

Over 50+ news stories across arts and culture, tech and lifestyle global and local publications on the magic of this AR experience with the Lenovo Phab 2 Pro device

Strategy

In the crowded mobile market, every new device boasts of an innovative feature. Instead of talking about the transformative power of the new Google Tango technology that is unique to the Lenovo Phab 2 Pro, we wanted to put it into the hands of the consumers and let them enter a different virtual realm. By creating a publicly accessible AR/VR experience that first aims to entertain and engage, we create a product demo like no other.

Synopsis

The Lenovo Phab 2 Pro is the world’s first Tango-enabled smart phone. But this new feature means nothing to consumers unless they experience it for themselves. To do so we want to apply the technology at scale, with the objective of generating talkability for the Lenovo Phab 2 Pro and its unique Google Tango technology.

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