There were no restrictions or regulations impacting the execution of the experience.

Signal is on a mission to teach kids to brush twice daily to prevent cavities. Our mobile campaign supports this mission by offering a fun tool for parents to teach kids, at the same time making daily oral care fun.

The fact: 90% of oral care problems are preventable by adopting regular brushing twice a day: in the morning and before bedtime. However, the reality of getting kids to brush their teeth is often a struggle for their parents. We used mobile technology to augment this daily reality with fun experiences to get the little ones excited about brushing their teeth.

We used AR technology to create an engaging, playful, educational digital experience that makes brushing teeth an integral part of a child's daily oral care routine.

Taking the existing fun web content of Little Brush Big Brush series we came up with an interactive AR game that would actually change kids' habits.

By motivating kids to brush twice a day, regularly for 21 days, the digital experience aims to promote lifelong behavioural change by teaching them the importance of brushing their teeth.

We cleaned and gleamed up Signal’s toothbrushing companion with an AR overhaul.

Elevating the existing Little Brush Big Brush webseries, the Facebook Messenger experience expands the story with an encouraging chatbot offering 5 fun-filled animal masks that teach kids how to care for their teeth.

The experience keeps kids brushing for 21 days through daily reminders, AR interactions and reward stickers — helping them form a positive habit in a playful way. As one of the first Messenger extensions to use augmented reality for learning, the experience shows there’s so much more to AR than puking rainbows.

The Signal Little Brush Big Brush webseries was the basis for our mobile AR experience. We have taken this content a step further through use of Facebook Messenger as a commonly used, natural channel to engage Signal users on social media.

In the 21-day entertaining educational program for parents and kids, we invited them to join a bespoke AR-based journey on their smartphones explain the task and its benefits.

To ensure the experience was relevant and timely, the chatbot loads at your designated brushing time, where kids could choose fun masks to “become” during their brushing. To ensure engagement, kids receive sticker awards for being a good brusher.

Building on the existing characters and storytelling from Facebook Messenger, we used AR to bring them life in a fun, playful & engaging way.

Using Spark AR technology within a chatbot on Facebook Messenger, we created five masks for kids to interact with while keeping relatability and the educational aspect. Crafting faces of animals in AR was all about finding the right balance between animal/human features. We also coded the Sticker Book of 27 specially designed animated stickers as special rewards for kids.

To ensure user acceptance, we live tested with real families and they loved it!

We managed to leverage the technology and the Facebook Messenger platform to turn an everyday chore into a fun and joyful experience that puts a smile—and an animal—on your kids face!

The project took 5 months to create and has so far been launched in France, Vietnam and Indonesia.

With Little Brush Big Brush AR Experience, Signal has created a playful way to teach children how to develop a healthy dental hygiene routine. The 21-day approach— exactly the time it takes for children to form a habit— facilitates this positive development. The AR experience is in its initial stages, but we already see growing engagement. In June this year the campaign will reach its second stage when we activate the chatbots and add more AR lenses. So far we grew organically, the coming campaign will include the first media spend for the project.