To engage audiences on a subject that isn’t relatable, we created an immersive virtual adventure where audiences are transported from the heart of an urban city into the rainforests of Sumatra. Through the use of Google Tango technology, audiences are able to experience a virtual rainforest at their own pace, exploring more than 10,000 square feet of museum space. They can come up close with the most endangered wildlife, and observe them in their natural habitats - all without leaving the urban jungle.

An augmented reality computing platform, developed by Google. It uses computer vision to enable mobile devices, such as smartphones and tablets, to detect their position relative to the world around them without using GPS or other external signals. Uses area learning, motion tracking and depth perception.

This technology is now publicly available.

A permanent public exhibition held at one of Singapore’s most prestigious venue - Marina Bay Sands, Art Science Museum. In less than a month, a recorded number of 10,581 visitors tried the experience. 5,000 actual trees have been planted in Sumatra. 1391Km distance has been walked by visitors. With this we were able to launch the first tango-enable device, the Lenovo phab 2 pro, and bring AR and VR at scale to everyone, making Into The Wild largest AR experience in the world.

When it comes to environmental issues, WWF have always relied on conventional method to reach its audience (such as celebrity, social media, and online petition). WWF collaborated with Google to convey the issue through the use of innovative technology. This resulted in the first mobile AR & VR initiative which aims to restore Southeast Asia’s rainforest.

Deforestation is happening at an alarming rate. But many of us have never stepped into a forest, making it an issue that is hard for most to empathise. WWF needed to find new engaging means to bring home the issue of deforestation.

We identified Tango technology as the ideal platform to educate the public about this issue.