Neurologists, movement disorder specialists, gastroenterologists and nurses.

Utilising the unusual combination of single cream and brightly coloured inks we created a series of short films that turned beautiful abstract forms into patient benefit scenes of everyday life. These eye-catching, abstract forms were created in a controlled environment, filmed and transformed into animations. CGI was used to create the final four end-frame visuals (dancing, dog walking, train travel and shopping). These visuals represent the fluidity of movement experienced by advanced PD patients on Duodopa.

Global campaign following Association of the British Pharmaceutical Industry (ABPI) and US medical/legal guidelines.

Patients with Parkinson’s disease (PD) are treated with oral levodopa but in time it loses its effectiveness and their disease becomes advanced. Patients with advanced PD have more time with symptoms (‘off’ time) when they can’t control their body or do even the simple tasks like dress themselves. This has a detrimental emotional effect not just on the patients but also on carers, family members and those close to them.