ESC was attended by 32,773 delegates from around the world, including cardiologists and other healthcare professionals.

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Instead of focusing on drug benefits, we looked at the devastating impact stroke had on a real patient, Sas, and her family. We wanted viewers to experience stroke and its effects first hand. For maximum impact we let Sas and her husband tell the story in their own words. Filmed in and around the family home, the viewer truly understands their real-life, everyday struggles.

Using Spherevision 360 technology we created a film that gives the viewer a 360º experience of stroke and the challenges faced after the event, all through the eyes of Sas. The film is created with Spherevision 360 and should be viewed through Cinevision glasses or Google Cardboard for the full experience. The key feature is motion tracking – when the viewer moves their head, the film character’s head moves and they are able to experience a 360 view of their surroundings.

The film was shown at ESC 2015 using four sonic chairs for a fully immersive experience.

Attended by a record-breaking 32,773 delegates, this 5-day event attracted an international audience. The film was a success resulting in high visitor numbers on the Pradaxa stand. Delegates took time to watch the film in full, were visibly moved and, in some cases, came back to view it for a second time.

We interviewed a range of stroke patients to better understand the true and wide-ranging impact of this condition. We then selected the most compelling and emotive story to bring to life at congress. In order to maximise the film’s impact, we wanted the patient themselves to be able to tell their own story in their own words and how important it is to be on the right medication to prevent this from happening.

Every year 15 million people suffer a stroke worldwide. Stroke is devastating not only to the victim but also to those who care about them. Pradaxa, marketed by Boehringer Ingelheim, is a drug for preventing stroke in people with non-valvular atrial fibrillation. Our brief was to create an innovative congress experience that highlighted the importance of preventing stroke, was impactful and that encouraged cardiologists to do more.