This is aimed at Vets. All executions where placed/experienced in the HCP media landscape.

Nexgard is a chewable (prescription only) 'braised beef' meat treat for dogs. But while dogs think their owners are giving them a snack, it's actually giving them monthly protection from fleas and ticks. At the start of 2014 Nexgard launched the product but hadn't seen much impact on the market. A competitor with a similar meat treatment product had entered the market with an aggressive marketing campaign. And was 'eating up' all of their market share. To highlight that dogs prefer Nexgard to any other flea and tick treatment on the market we hired a dog to tell us what he thought.

We partnered with cult cartoon animator Anthony Smith. And employed his 'Learn to speak Dog' to be the spokes 'dog' for the brand. We created content through the 'Learn to Speak Dog' world - which went across several media channels and even products.

To highlight the benefits of Nexgard as once monthly 'meat treatment' against fleas and ticks vs. a 3 monthly treatment.

Regain market share quickly.

Make vets fall in love with Nexgard.

Come up with a long lasting idea that can last 18 months and beyond...

Learn to Speak Dog' played in the following media:

Print / Postcards / Competitions / Belly Bands / Chewed Post-It Notes / Mugs / Frisbees / Animations (played at congress)

All original artwork from the above be turned into an exhibition and auctioned of to help dog shelter charities across the UK.

The results speak for themselves, a 60% increase in sales in the first quarter. It's first outing at the London Vet Show won the public (vets) vote of the best stand there.

Each original piece of art work from Anthony will be turned into an exhibition and auctioned of to help dog shelter charities across the UK.

We hired 'Learn to Speak Dog' as our insights had led us to find that it had a huge fan base of dog owners (and vets where also included in that). So we decided to tap into an already set up fan base and let 'Learn to Speak Dog' play with the brand.

'Learn to Speak Dog' played in the following media:

Print / Postcards / Competitions / Belly Bands / Chewed Post-It Notes / Mugs / Frisbees / Animations (played at congress)

All original artwork from the above be turned into an exhibition and auctioned of to help dog shelter charities across the UK.

Treating your dog against fleas & ticks is a pain. Drops are normally given and can leave a terrible smell on dogs. Owners are also advised not to touch their dogs for a couple of hours after administration. Most pets hate the process & generally run away once they smell its coming their way. Nexgard is a chewable meat treat for dogs. At the start of 2014 Nexgard launched but hadn't had much impact on the market. A competitor with a similar meat treatment product had entered with an aggressive campaign and was 'eating up' all of Nexgards market share.