Social and Influencer > Other Interactive Communication Tools

LENOVO TAPES

PARTIZAN, London / LENOVO / 2006

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A spoof context was built around this series of viral clips. Depicting test footage supposedly stolen from the client's chinese test facility the clips were seeded anonymously to create and play on people's sense of disbelief. The subtle branding and real nature of the footage build a sense of mystery and excitement around the brand/product and aimed to inspire peer to peer communication around the product.

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