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LOUIS VUITTON JOURNEYS
OGILVYINTERACTIVE, Paris / LOUIS VUITTON / 2008
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CampaignDescription
Travel has been at the heart of Louis Vuitton for more than 150 years. As part of Ogilvy Worldwide’s campaign to reconnect the brand with its core values, Ogilvy Interactive created “Journeys” within louisvuitton.com. Individuals like Andre Agassi & Steffi Graf, Catherine Deneuve and Mikhail Gorbachev told us about their favorite cities, and we illustrated their feelings through sound, photography and an original score, plus a trove of other original content. This enabled us to create a truly emotional experience online: a journey straight to the heart of a city, personalized by our stars.
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