We buy plant-based mylk because we think it’s better for the environment than dairy.

And yet, it’s far from perfect.

It leaves the same trail of negative impact throughout its journey past the farmhouse. Notably, massive volumes of packaging waste and transportation that’s high on CO2 emissions mean that plant mylk follows the same disastrous footsteps of the dairy distribution system.

That’s why our client decided to reinvent the mylk business to make it good for the people, the palate, and the planet, starting in the UK.

The objective was clear.

Simply reduce the bad stuff to minimize the negative impact but keep all the goodness.

The answer was hiding in plain sight!

88% of everything we transport and package with plant-based mylk is just water. Lugging it around serves no purpose, creating unnecessary CO2 emissions and excessive packaging waste, hurting our planet while we think we are doing better.

So, our creative idea was simple: Make Your Own Mylk.

MYOM created a unique concentrate that shrunk plant-based mylk by 88%, thereby significantly minimizing its negative impact with one easy action – adding water at home. Because that’s enough to make your own, luscious plant-based mylk.

So, to tell MYOM’s story, we shrunk everything around the brand; letting the delicious mylk experience take up its well-deserved space.

We are what we do.

That’s why all elements of the brand showcase the dichotomy of a luscious mylk experience with drastically minimized impact. We call this More Taste, Less Waste.

MYOM reinvents mylk for good with its compressed format. Inspired by its simple but mighty reduction, we leverage the objects from the mylk industry and everyday life, and drastically shrink them to tell the brand story.

MYOM’s satisfying mylk experience comes through via its luscious liquid typography. It expands to express its taste, just like its product, and communicates the idea of More Taste, Less Waste.

MYOM’s mini eco pouches tell the story of a little pack that goes a long way without a negative trail.

This way, MYOM’s brand identity communicates the difference the brand makes in the world.

The brand we created helped our clients get prestigious investors on board and bring this new plant-based mylk concept to life.

By reducing the contents of mylk by 88%, it respectively shrinks the packaging and space needed for its transportation, which leads to fewer CO2 emissions and less packaging waste.

The two-colored brand identity has a reduced impact on the environment, and our expansive, white-colored typography uses less ink on the analog brand executions.

Making MYOM a brand that excites the people about imagining a different reality for plant-mylk industry – More Taste, Less Waste.