Outdoor > Billboards: Sectors
LANDOR & FITCH, Paris / KELLOGG'S / 2020
Overview
Credits
Cultural / Context information for the jury
Simple Breakfast Stories
It’s easy to make a simple story complicated.
The true challenge is to keep a simple story simple.
Kellogg’s story has always been a simple story, one of good grains, minimally transformed into great breakfasts moments.
But their brand had become overpowered by its sub-brands, lacking a unique visual language and message, making their story complicated.
Data revealed that consumers still perceived Kellogg’s as the true, authentic leader of their category giving us permission to leverage their iconicity to simply reclaim mornings.
We went back to what made Kellogg’s iconic: natural grain goodness that will start your day right. A story of minimal transformation inherent to the brand’s heritage: a simple journey from seed to bowl.
We created an outdoor campaign that celebrates this journey through a unique brand language, simply made of Kellogg’s historical iconic assets.
Nothing more, nothing less.
Is the poster / billboard larger or smaller than a 6 sheet poster
In some locations, exactly 6 sheet posters and in other locations larger.
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