We buy plant-based mylk because we think it’s better for the environment than dairy.

And yet, it’s far from perfect.

It leaves the same trail of negative impact throughout its journey past the farmhouse. Notably, massive volumes of packaging waste and transportation that’s high on CO2 emissions mean that plant mylk follows the same disastrous footsteps of the dairy distribution system.

That’s why our client decided to reinvent the mylk business to make it good for the people, the palate, and the planet, starting in the UK.

All brand elements showcase the dichotomy of a luscious mylk experience with drastically minimized impact. More Taste, Less Waste.

MYOM challenges the imperfect reality of the industry by shrinking mylk and its negative impact on the planet. So, to tell its story, we shrunk everything around the brand, too.

From mini business cards that use a fraction of paper and ink, to a two-colored identity. From a shrunken website for less energy consumption, to a variable font, shrinking and expanding within one single file.

And to bring the joy of mylk and its gorgeous taste, our typography rises to the challenge loud and proud, signaling the new reality of plant mylk as signed by MYOM’s logo. The new reality of More Taste, Less Waste.

MYOM makes us see first-hand the difference it brings to the world.