Simple Breakfast Stories

It’s easy to make a simple story complicated.

The true challenge is to keep a simple story simple.

Kellogg’s story has always been a simple story, one of good grains, minimally transformed into great breakfast moments.

But their brand had become overpowered by its sub-brands, lacking a unique visual language and message, making their story complicated.

Data revealed that consumers still perceived Kellogg’s as the true, authentic leader of their category giving us permission to leverage their iconicity to simply reclaim mornings.

We went back to what made Kellogg’s iconic: natural grain goodness that will start your day right. A story of minimal transformation inherent to the brand’s heritage: a simple journey from seed to bowl.

We created an outdoor campaign that celebrates this journey through a unique brand language, simply made of Kellogg’s historical iconic assets.

Nothing more, nothing less.

In some locations, exactly 6 sheet posters and in other locations larger.