We buy plant-based mylk because we think it’s better for the environment than dairy.

And yet, it’s far from perfect.

It leaves the same trail of negative impact throughout its journey past the farmhouse. Notably, massive volumes of packaging waste and transportation that’s high on CO2 emissions mean that plant mylk follows the same disastrous footsteps of the dairy distribution system.

That’s why our client decided to reinvent the mylk business to make it good for the people, the palate, and the planet, starting in the UK.

It rises from the splash of mylk – the taste appeal, staple of the category – and takes a dynamic, luscious form to echo the beautiful mylk experience.

Its loud and proud attitude boldly celebrates the change it brings to the world through white space created from using less ink.

And because it’s a variable font, it seamlessly adapts to the brand’s needs on any surface by shrinking and expanding all in one file. This reduces the size of the file and its impact, all while expanding its possibilities and taste appeal.

Leveraged for the brand’s logotype, it is celebrated front and center on the mini eco-pouches to tell a compelling story as well as communicating its luscious flavor.

MYOM’s typography is a living thing, shrinking and expanding just like its product with water, and tells its positive brand story.