While the world was struggling with a pandemic, Bangladesh was hit by an epidemic within a pandemic. Dengue the problem was always there, but numbers went higher during the pandemic. The biggest concern is its effect on children because of their thin skin. According to WHO, 101,000 cases were reported in Bangladesh. Various sources dictate dengue patients are usually higher than government figures as many patients treated at private health facilities are not added to the official tally.

Akash Digital TV, the biggest DTH (Direct-To-Home) brand in the country, is a believer of delivering uninterrupted entertainment, but Dengue causing mosquitoes won’t let people have that. To live up to their promise they wanted to do something for their customers to make their life better and come across as an empathetic and purposeful brand.

Enter Mosblock, a unique yet low-cost mosquito repellent curtain that has Zebra like black and white pattern which creates an illusion in the compound eyes of the mosquitos and derails their landing.

So, Zebra prints were turned into Mosblock Curtains, working as repellents, blocking mosquitoes from entering the homes.

Mosblock, a unique yet low-cost mosquito repellent curtain that has Zebra like black and white pattern which creates an illusion in the compound eyes of the mosquitos and derails their landing.

So, Zebra prints were turned into Mosblock Curtains, working as repellents, blocking mosquitoes from entering the homes. Mosblock was designed based on a finding of a collaborative research done by the staff of the Aichi Agricultural Research Center and AG school colleagues at Kyoto University. The research revealed that in the animal planet, Zebra gets less attacked by mosquitoes because of their black and white pattern.

The activation touched 1000 households in Korail Slum and will touch more in other slums.

Less mosquito bites were reported from the households where Mosblock was installed.

The idea garnered a massive buzz on social and other media channels.

Several fashion boutiques have also picked it up and launched Mosblock themed clothing lines to make the fight against dengue stronger. The initiative garnered a PR Value of US$ 205,614 and 39 million reach. The social media video had a reach of 9M+.

The initiative powers people to enjoy entertainment safely, securely, and uninterruptedly in their homes, taking us one step closer to drawing a curtain over the world’s dengue problem.