We created five of today’s distinct consumer “characters” to showcase a multitude of Neenah Packaging papers and printing techniques. Each character represents a different demographic and branch of retail. Collectively the characters are The Digi-Generation, The New Shopaholic, The Artisan Crafters, The Savvy Socials and The Eco Evangelizers.

The black attaché was designed to create an air of mystery and draw you in and explore what’s inside. We purposely chose a wide variety of papers in different weights, finishes and textures based on the “touch” appeal — the goal was to make packaging an experience and as interactive as possible throughout all the elements while remaining true to the character we developed.

This highly engaging piece, garnered both press and increased sales while highlighting the appeal of paper and packaging to underscore the modern appeal of Neenah Paper.

Our intent was to show packaging as an extension of a brand’s character and that it can be part of the brand experience, attracting a target customer. The pieces were all packaged up in a textured custom designed attaché, bringing attention to the tactile quality immediately.

Since our first collaboration with Neenah Paper four years ago, we have worked on numerous promotional projects targeted to designers, printers and production managers. These promotions often showcase a variety of industries that are either growing or difficult to target, such as fashion, cosmetics, spirits, and technology. The “Character” is the third in a series of 3D paper promotions.

Project Budget - > $175,000 USD

Product - 20,000 units