We looked no further than the Voorthuis family for our inspiration to create a short fashion film as the centerpiece of the rebrand campaign. Shot in a quirky, creative way with a high-fashion sensibility and a healthy dose of wit, the film tells the story of three generations the eyewear obsessed family — Isaac, the father; Irene, the daughter; and Ivan, the son.

Going beyond the scope of design agency, we touched every detail of the film: from casting on camera and voice over talent to set and prop building to costume design. From the film, we crafted digital and print ads. To complete the campaign, we completed a six-month social media takeover, aligning the company’s social media channels with the new fashion voice and giving them a uniquely creative, ownable feel — with shareable original content — that helps the company position itself as an arbiter of style and taste.

Product – +50K views first week of launch. Doubled social followers across channels and tripled reach.

Looking to drive awareness and change brand perception to begin engagement with a younger, fashion conscious segment, we looked to digital to make the most impact. The video was the centerpiece and from there additional content was created, including regional print advertising in GQ and Vogue and social assets across channels.

Approached by Georgetown opticians to rebrand the 30-year old boutique retailer of fine eyewear, our challenge was to modernize the brand while engaging a younger more fashion forward audience. Our goal was to help the client take share from online competitors.

Project Budget - > $50,000 USD