The world of banks is changing. It is no longer just about financial stability, but being able to adapt to customers and society. In other words, being more alive. Our creative idea was based on bringing Nordea to life, and ”adding life” become a filter for us when looking at all parts of the identity. How can we add life to the color palette and typography, to the image style and digital assets? And so on. A hero graphic element was developed in the form of a pulse; the symbol of life and movement. A key asset that works as a unifying element across all Nordea’s markets and business areas. We built a bank fit for modern society.

We did a comprehensive rebranding of every part of Nordea, keeping only the name, with focus on making Nordea come to life. ”A bank with a pulse” became our guiding star when we redesigned the logotype, created the pulse-symbol, drew the custom made typography and updated everything from color palette and image style to websites, printed materials and physical environments.

The new identity is still being rolled out across Europe so we are still waiting for the end result, but we can already see a more unified customer experience where both the digital, physical and printed expression have become unified and alive.

With over 31,000 employees and 11 million bank customers, Nordea is the third largest bank in Europe. Banks today have never been more challenged by new players or questioned by society than they are today. Nordea was also seen as static and cold, far away from what todays customers expect. Our challenge was to build a unifying and distinct brand identity that could unite all of their business areas, products and services. The identity had to be based on a simple but smart idea that could easily be understood internally and effectively executed externally.