Industry Craft > Copywriting

OFFICE SOUVENIRS

MULLENLOWE, New York / JETBLUE / 2018

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In the U.S., 91% of all adults say their favorite memories come from vacations. Yet in 2017, more than 662 million vacation days went unused.

In the U.S., using vacation days is often associated with stress and guilt. Stress that you won’t be able to make up the work you are missing while on your vacation, and guilt that your coworkers must cover for you while you are on vacation.

Which leads many Americans to skip vacation and, therefore, miss out on memories.

To inspire people to get out of the office and take a vacation, we created a suite of Office Souvenirs to serve as a direct reminder to create memories they actually want to remember.

Office Souvenirs consisted of a collection of 20 limited-edition work souvenirs that directly reminded people to book a vacation. Office Souvenirs were for sale online and at the Office Souvenir shop in Manhattan.

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Office Souvenirs consisted of 20 different products that we designed, developed, and created specifically for the campaign.

Every Office Souvenir was synonymous with the typical tchotchkes found in tourist shops, ranging from 3-D printed commemorative miniature office chairs to spreadsheet-designed beach towels.

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