In the film “Piano,” we see a family of three gathered around the piano singing Christmas carols. In a rather cringeworthy manner, an unpleasable father directs his daughter to sing a particular note.

But, as we mentioned, he is unpleasable. So he continues and continues to correct her until she grows beyond frustrated and desperately wants to leave.

At that point, we cut to an end card introducing our board game, Get Packing! It actually helps anybody in a similar situation get out of town, because this board game comes with a roundtrip plane ticket—for only $19.99.

In the U.S., as in many parts of the world, the holidays are the one time of year when families travel to be together. Which is amazing.

Until the fourth day...

Inevitably, after a few days staying in a cramped house, tensions rise, people crave their own space, and everyone wants to get away.

That’s where we, JetBlue, insert ourselves, because we are good at taking people places.

We promoted the board game, Get Packing!, with four relatable films focused on “I want to GTFOutta here” holiday moments.

We open on a family of three gathered around a piano during the holidays. We hear the tail-end of a song they sing.

GROUP: (singing) …La, la, la, la.

Unhappy with the song, the father directs his family.

DAD: Okay, Okay, (clears throat) alright. Closer.

Honey, you’re a little early. Sara, you’re flat at the end. Let’s try it again.

He sings the note he wants his daughter to hit.

(singing) Laaaaaaaa.

DAUGHTER: (singing) Laaaa.

He is unpleased even though she sounds exactly the same as he does.

DAD: (singing) Laaaaa.

DAUGHTER: (singing) Laaaaa.

Dad Nope Nope.

(singing) Laaaaa.

DAUGHTER: (singing) Laaaaa.

The father grows more and more annoying. The daughter gets more frustrated by the moment.

DAD: (singing) I need you heeeeere.

DAUGHTER: (singing) Heeeere.

DAD: (singing) Heeeere.

DAUGHTER: (singing) I am right heeeere.

DAD: (singing) No. Heeeere.

DAUGHTER: (singing) Heeeere

DAD: (singing) Please be here.

ANNOUNCER: Get Packing! It’s a board game from JetBlue that gets you out of there. Certificate for a flight in every box.