The film follows our cabbie (an actor) as he picks up real people on the streets of New York City, then cracks open beers, swills from vodka bottles and ignores his passengers’ pleas as they get more and more outraged with his behavior.

Then we cut to other scenes of our cabbie texting and driving. And guess what? No one cares. The passengers actually help him do it.

We then reveal a surprising statistic: More people are injured from texting and driving than drunk driving.

The end super “SRSLY” is a text message shortcode for “Seriously”.

Drunk driving is widely demonized in the US. But people who would never drink and drive don’t see texting and driving as nearly as dangerous.