We spend 113,760 minutes of our lives brushing our teeth.

For the 360 million people living with dexterity challenges worldwide, this activity is a daily pain. Unable to easily brush their teeth using today’s toothbrushes, they’re forced to hack products themselves.

Because when it comes to accessible product design, one size doesn’t fit all.

Different people and conditions require different products to meet their needs – a one size fits one approach.

With typical manufacturing processes this approach is impossible to achieve.

So we started from scratch to find a solution that works now.

We realised the technology to deliver a one-size-fits-one solution was available, but nobody was using it.

So we did, and charted a new path forward.

By using 3D printing technology, we created {access}ories; adaptive add-ons that can be applied to existing toothbrushes to make them accessible and desirable, today.

This proves that it’s possible to create products that are low-cost, hyper-personalised, and without compromise.

To build truly personalised solutions, we had to get personal.

So, we got to know the challenges faced by those living with carpal tunnel syndrome, arthritis, and tremors.

We spoke to as many people we could, learning their oral care needs and desires through a Makers Lab to explore every step of their oral care experience – from ordering and unboxing, to maintenance and use.

Through combining these insights and experiences with our new approach to product design, we were able to co-create a transformative solution.

{access}ories are adaptive add-ons that can be applied to any electric or manual toothbrush to make it both accessible and desirable, with a brand identity to showcase the individuality of each person who uses the product.

People personalise their handles through an easy to use, accessible platform that invites everyone to create their perfect shape. Throughout the personalisation journey, every effort has been made to simplify the choice experience – using everyday objects as reference to help make the selection as easy as possible.

With 3 different dimensions across 6 handle shapes and over 500 variants, each tailored to individual needs, the interface accommodates for the many different dexterity challenges.

By producing them through 3D printing technology, we’re challenging typical manufacturing processes and skipping the standard 5-year product development cycle to provide essential solutions today by designing on demand.

{access}ories is improving oral care globally, transforming the future of accessible design.

Its launch immediately inspired the accessible community to action – with a long waiting list to try the products, over 200,000 social impressions in two weeks, coverage in publications such as Stratégies and Design Week.

Within a week of launch, a number of oral care, technology, and consumer brands interested in partnering with the accessories brand to scale the platform further.

More importantly, this project solves 113,760 minutes of discomfort for every person with accessibility challenges over their lifetime and is leading a revolution in everything from inclusive design to the way we manufacture.

At launch, leading charity ArthritisACTION said: “This project has great potential for desirable oral care, improving the day-to-day lives of anyone living with arthritis or similar challenges.”

To summarise with the words from one of our first makers – “This will make a huge difference.”

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