Industry Craft > Typography
LANDOR, Paris / FÉDÉRATION INTERNATIONALE DE VOLLEYBALL (FIVB) / 2019
Overview
Credits
Tell the jury about the typography.
To make the new Volleyball Nations League competition the epitome of Volleyball, we created a typeface 100% made of volleyball. The Rally embodies the sport’s most important and unique value: team is everything and you are nothing without the team.
Just as it takes a team to win a point, it takes a team to make a letter. Each letter is created during real volleyball exchanges, the movement of the ball passing from hand to hand is recorded in motion capture as professional players recreate the shapes from A to Z. The Rally dresses itself up in the iconic texture and colours of the ball in 3D to celebrate the spectacular sensations and emotions of the game.
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