Industry Craft > Art Direction
LANDOR, Mexico City / THE NATIONAL AUTONOMOUS UNIVERSITY OF MEXICO (UNAM) / 2018
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On September 19 2017, the earth trembled with a magnitude of 7.1 in Mexico City causing at least 217 fatalities, just the same day of the great earthquake that in 1985 left more than 5,000 deaths.
That day Mexico City, still collapsed and uncommunicated, was filled with people helping the victims despite the disorder, desperation and trauma. The media around the world echoed the news, and help began to arrive from different parts of the world.
But that was only at the beginning.
After 4 weeks of the event, everything was forgotten, and another type of victims appeared, those who were left without family and relatives, without a home, without financial means and with psychological disorders difficult to overcome.
Hence the initiative, to continue creating awareness and empathy that the effects of an earthquake are tattooed forever.
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