The brief was simple; to help promote Deliveroo UAE’s commitment to delivery service quality and training — and therefore their commitment to bringing food in the best quality possible. Like any food aggregator, Deliveroo doesn’t make the food, their offering centres around aggregating the best places, offering an easy UX, and of course the delivery of the food. In this brief, we wanted to show it’s not just a game of who has the most or best restaurants or best app — it’s about who can bring food with the best service and quality. We therefore knew strategically we wanted to highlight the importance of the “delivery” in this campaign.

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