Music to some is life, has the power to transform, entertain, give joy and inspire. And as one of the fastest growing music streaming platforms in the world, Anghami is dedicated to bringing the joy of music to as many people as possible. But, for deaf people this is a world they can’t access. Think of all the moments able hearing people enjoy music. Not just in concerts, but wherever they go, be it the bus, metro, work, studying, or in the park, these personal listening experiences are something the deaf community can’t enjoy like everyone else. in a way deaf people have been forgotten about by the music world. Our goal was to come up with a platform that would allow this community to participate and feel included in the world of music.

Since launch, we have delivered 15,000 pairs of Sole Music insoles. Our launch film was viewed 2.6 million times and our campaign saw over 65 million impressions across all touch points with $11 million earned media. We’ve also received collaboration interest from renowned sports brands New Balance and Puma.

Sole Music exceeded all expectations. Not only was the product very well received by the hearing impaired but also for the non-disabled. What started as a small project went on to raise awareness of the deaf community in the MENA region, where people with disabilities are often marginalized and ignored.

Sole Music is headphones for your feet. It pairs up wirelessly with your mobile via bluetooth and allows you to play music from any streaming platform.

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Differently abled people in the Middle East are often marginalized and ignored by mainstream culture.