Radio and Audio > Innovation in Radio & Audio

SOLE MUSIC

‿ AND US, Dubai / SOLE MUSIC / 2023

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Supporting Content
Supporting Content
Demo Film

Overview

Credits

Overview

Write a short summary of what happens in the radio or audio work.

Sole Music are innovative insoles which empower a deaf dancer to 'listen' to his favorite Michael Jackson song by feeling the vibrations of musical beats through his feet.

Translation. Provide a full English translation of any audio.

N/A

Background:

Music to some is life, has the power to transform, entertain, give joy and inspire. And as one of the fastest growing music streaming platforms in the world, Anghami is dedicted to bringing the joy of music to as many people as possible. But, for deaf people this is a world they can’t access. Think of all the moments able hearing people enjoy music. Not just in concerts, but wherever they go, be it the bus, metro, work, studying, or in the park, these personal listening experiences are something the deaf community can’t enjoy like everyone else. in a way deaf people have been forgotten about by the music world. Our goal was to come up with a platform that would allow this community to participate and feel included in the world of music.

Describe the Impact:

Since launch, we have delivered 15,000 pairs of SOLE MUSIC insoles. Our launch film was viewed 2.6 million times and our campaign saw over 65 million impressions across all touch points with $11 million earned media. We’ve also received collaboration interest from renowned sports brands New Balance and Puma.

Please outline the innovative elements of the work

Sole Music is headphones for your feet - a specially designed in-sole that can be placed in any shoe that pairs wirelessly with your mobile and lets you play music from any music streaming platform. A special transducer translates soundwaves you can hear into vibrations you can feel, empowering deaf people to enjoy music anywhere.

More Entries from Audio Led Creativity in Radio and Audio

24 items

Grand Prix Cannes Lions
LAWYER

Consumer Services / Business to Business

LAWYER

SKINNY, COLENSO BBDO

(opens in a new tab)

More Entries from ‿ AND US

24 items

Silver Cannes Lions
SOLE MUSIC

OTC Products / Devices

SOLE MUSIC

SOLE MUSIC, ‿ AND US

(opens in a new tab)