Health and Wellness > Consumer Products Promotion

SOLE MUSIC

‿ AND US, Dubai / SOLE MUSIC / 2023

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Supporting Content
Supporting Content
Demo Film

Overview

Credits

Overview

Why is this work relevant for Healthcare Product Innovation?

Music to some is life, has the power to transform, entertain, give joy and inspire. And as one of the fastest growing music streaming platforms in the world, Anghami is dedicted to bringing the joy of music to as many people as possible. But, for deaf people this is a world they can’t access. Think of all the moments able hearing people enjoy music. Not just in concerts, but wherever they go, be it the bus, metro, work, studying, or in the park, these personal listening experiences are something the deaf community can’t enjoy like everyone else. in a way

Background

Music to some is life, has the power to transform, entertain, give joy and inspire. And as one of the fastest growing music streaming platforms in the world, Anghami is dedicted to bringing the joy of music to as many people as possible. But, for deaf people this is a world they can’t access. Think of all the moments able hearing people enjoy music. Not just in concerts, but wherever they go, be it the bus, metro, work, studying, or in the park, these personal listening experiences are something the deaf community can’t enjoy like everyone else. in a way deaf people have been forgotten about by the music world. Our goal was to come up with a platform that would allow this community to participate and feel included in the world of music.

Describe the creative idea

We found deaf people have been improvising over the years to feel music through vibration- the sound wave pattern reflects in the vibrations that they sense. But this normally means touching very large powerful speakers, which is impractical for moving around and personal listening.

Just as the Walkman had done decades ago for hearing-people, we wanted to allow deaf people to feel their music anytime, anywhere by creating a product innovation which allows them to sense the vibrations of music more accessibly.

Describe the final product

Sole Music is headphones for your feet - a specially designed in-sole that can be placed in any shoe that pairs wirelessly with your mobile and lets you play music from any music streaming platform.

Sole Music’s technology includes a lithium ion, wirelessly rechargable battery pack provides up to four hours of continuous use.A bluetooth connector pairs with android and iOS mobile devices connecting to any music streaming platform.

Finally, an audio transducer turns audio input into polyphonic vibrations, letting you feel the music, wherever you go.

The technology is housed in a component shield comprised of 100% recycled silicone that rests underneath a high resonance fiber mesh that further conducts vibrations across the sole.

A robust and portable audio experience for the hearing impaired that turns the music in the palm of your hand into music you can feel in the soles of your feet.

List the results

Since launch, we have delivered 15,000 pairs of SOLE MUSIC insoles. Our launch film was viewed 2.6 million times and our campaign saw over 65 million impressions across all touch points with $11 million earned media. We’ve also received collaboration interest from renowned sports brands New Balance and Puma.

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