Print and Publishing > Innovation in Print & Publishing
MOTHER AGENCY, Los Angeles / POSTMATES / 2021
Overview
Credits
Cultural / Context information for the jury
Postmates is a food delivery service accessible through a phone app similar to Uber Eats. It is a challenger brand in the United States focused mostly on the west coast markets.
Please outline the innovative elements of the work
Every recipe had a QR code that connected a user to a restaurant to order food directly. The book also used a number of different printing techniques including embossing, acetates and others to bring the design to life.
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