While the competition spoke to logical benefits of the food delivery, Postmates decided to go all in on the most irrational reason people order food—deep, random cravings. So when people went into quarantine and were watching more tv and streaming than ever before, we interrupted the ads they’d seen run over and over and over with visions of their own food cravings.

Auto, Pharma and movie trailers are the three most popular ad types in the US by media spend. Postmates is a food delivery app like Ubereats.