Industry Craft > Copywriting
MOTHER AGENCY, Los Angeles / POSTMATES / 2021
Overview
Credits
Cultural / Context information for the jury
Postmates is a food delivery service accessible through a phone app similar to Uber Eats. It is a challenger brand in the United States focused mostly on the west coast markets.
Tell the jury about the copywriting.
With over 200 pages and more than 50 recipes the book was filled with jokes, narratives and even haikus disguised as recipes as well as inside and hidden jokes throughout the entire publication. The book was written with the intention of entertaining you while you waited for your order.
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