Film > TV / Cinema Film: Sectors
VMLY&R ITALY, Milan / LUIGI LAVAZZA SRL / 2019
Overview
Credits
Write a short summary of what happens in the film
A tourist steps into a bar in Italy and asks for the real Italian coffee.
What we see next is an unexpected sequence of reactions to this odd question, taking the viewer through a world of different coffee preparations offered by Lavazza.
At the end, we are back in the same bar of the beginning, where the woman is offered a Lavazza espresso.
Cultural/Context information for the jury
There’s a preconceived idea outside Italy that the authentic Italian coffee is a short and strong dose of espresso. This campaign breaks this idea, presenting Lavazza - the brand that practically invented coffee as we know it - as a coffee system, taking the Italian experience to any kind of taste and preparation.
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