The film is an ode to the true rockstars of our times. Mothers. The ones who lifted us up, held the band together, kept the stove on fire. Day in and day out, without rest. Dinner demands, lunch and big boss pants. Zoom calls, broom calls. When the shit hit the fans all over the world, and work-life balance went tits up — they were our guiding lights, our icons, our super stars. The ones who kept the show going on. The scenes are like tableaus - frozen moments, raw, human, exposing everything: emotions, puke, ugliness, beauty. They are mothers. But they are also goddesses and warriors.

The voice over describes a day in the life of any mother. There is a parallel to the day in the life of a rockstar, waking up fully dressed in a hotel room, having to get back onto stage, performing all night long.

Italy was the first European country to be hard hit by COVID-19 and is among the countries that have suffered the most serious consequences from the pandemic. In 2020 Italy imposed one of the first national lockdowns and a year later our country is once again struggling to contain the rapid spread of infections. At the height of the pandemic, 31.4% of employees were asked to work from home and 25.1% are still doing so. At the same time, in 2020 Italy has been the country that closed its schools longer than any other in Europe in a desperate bid to contain the first wave of the coronavirus pandemic. And since the beginning of 2021, as Italy battles a third wave, Italian government repeatedly shut all schools in high risk areas, from kindergartens to high schools: at the present time, almost 6 million children and teenagers are experiencing distance learning.

In directing this we wanted to go for honesty above all. A genuine treatment to a genuine subject. And what is more genuine than real mothers and their kids? We listened carefully as each mother shared her story. And we captured all in photos and moving image. We went with photography as the main visual language to tell this story, and we found it appropriate since Rolling Stone is essentially a printed medium.