Starting from a casual conversation in a bar, where two friends are having a coffee, the film presents the range of A Modo Mio machines and capsules, developed by Lavazza to reproduce the Italian coffee experience – the art of the real Italian espresso – at home.

NOTE: The film was shot entirely in Italian and English, for international markets.

Lavazza wants to be a love brand in all single-serve systems able to delight consumers with unmistakable Italian Espresso experiences.

For Italians, having at home the same espresso of the bar is at the same time something strange and extraordinary. That’s why the film was built around the statement: “You can have at home the same espresso of the coffee shop”. This direct and bold approach immediately reached and intrigued a target used to seeing the same Lavazza TV format for over 25 years.

/