A tourist steps into a bar in Italy and asks for the real Italian coffee.

What we see next is an unexpected sequence of reactions to this odd question, taking the viewer through a world of different coffee preparations offered by Lavazza.

At the end, we are back in the same bar of the beginning, where the woman is offered a Lavazza espresso.

There’s a preconceived idea outside Italy that the authentic Italian coffee is a short and strong dose of espresso. This campaign breaks this idea, presenting Lavazza - the brand that practically invented coffee as we know it - as a coffee system, taking the Italian experience to any kind of taste and preparation.

Make the film not look like a product catalogue. Check. Convey the feeling of a premium trip around the world, without exceeding the budget. Check. Add a taste of humor and improve the original script with an original point of view. Hat trick.