Outdoor > Billboards: Sectors
REAL SIZE 2 - BOTTOM
VMLY&R ITALY, Milan / DANONE / 2019
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Overview
Cultural/Context information for the jury
In a country where everything is exaggerated and food is sacred, we decided to present the new Activia Shot for the first time to the public in real size. This to generate curiosity around the new product and highlight its main competitive feature: 8 billion probiotics inside a very tiny bottle.
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8 BILLION PROBIOTICS IN REAL SIZE.
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