In this film we show real women practising sports. Pushing themselves even after blood has been drawn. They don’t give up. A little blood doesn’t stop them. So why should their period? No blood should hold us back. Live Fearless.

Blood in sport is perfectly normal. But when it comes to menstrual blood the conversation changes. Actually, the conversation doesn’t even exist. In Sweden alone, a quarter of women regularly miss out on exercise when they have their period. But no one is talking about. This film is designed to start that conversation and break sport’s ‘last taboo’ – periods.

We were asked to make hyper real sound design to compliment the film to bring the imagery to life and add to the bloody experience.