Pharma > Product or Service Promotion
750MPH, London / PFIZER / 2022
Overview
Credits
Write a short summary of what happens in the film.
These are events that should not have happened. They sit in a magic place of real and not real…a memory and a possibility. The moments we see have only been possible through scientific breakthroughs. We also see life and science on a macro/microscopic level. Cells bursting into action, the flow of organisms and the crackle of innovation.
Tell the jury about the music / sound design
We wanted the sound to reflect what the moment made you feel rather than what you see...an impression…word association but with sound. The feeling of scoring a goal with your mates, a goosebump-inducing swim or stratospheric rush of rocketing into space (inches above the bed).
We wanted to avoid the science shots feeling techno or cold...to feel organic, dramatic, but not aggressive...unexpected, alive. We created pulsing, breathing, organic life, as well as more obscure sounds...subtle hums, clicks and whirs of the equipment that makes these images possible. These are heard from "inside" technology...as if the viewer is right at the centre of a microscope re-focussing or nucleus of a cell bursting into life.
We wanted the voices to feel like snippets captured from different locations, giving them honesty, while maintaining a dream-like, intimate quality. To achieve this we used a variety of different mics and recording devices in diverse locations.
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
This film was released online, and as there were no specific claims being made by the film, no restrictions applied.
Describe the target audience and why your work is relevant to them.
This piece was aimed at patients, healthcare professionals and consumers. Everyone has experiences made possible by science...some of us may not always realise it, and some of us are thankful for it every day.
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