Similarly to Eurosport's summer Olympics campaign, in this spot, sound design has a leading role. Our goal was to offer the viewer a real immersive experience from the athlete’s POV. There was no shoot sound so most of the sound effects were recorded and built in the studio. One of the challenges was the creation of the different crowds as they are very specific in winter games and they vary in size and space they are in. In order to achieve realism we kept the sound design natural and raw and kept the cinematic element subtle.

"Tokyo 2020 Olympic games" is an immersive journey in a variety of Olympic sports from the athlete's point of view and point of audition where the audience gets the opportunity to experience their agony, tension and drama.