Film Craft > Film Craft
EXIT FILMS, Melbourne / COCA-COLA / 2011
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This film tells the story of real-life characters from Destreeto, a street skateboarding collective based in Mexico City. The film follows them on their journey from dawn til dusk as they set out across the urban landscape, catching fire as they pick up speed and perform tricks and stunts, it sets out to capture both the sense of community and individualism synonymous with the pursuit.. The film was made in collaboration with LA skate legend Steve Berra and was created alongside two other Burn productions to form part of our approach to involve pre-existing communities in the creation and distribution of the key campaign assets, rather than the brand launching it on its own.
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