Embracing an energetic and raw mixed media style, this film brings to life the big and small, the painful and beautiful, the heartbreaking and awe inspiring moments that define Australian lives. From breaking your 40th phone, to losing a loved one, and everything in between, the spot captures the highs and lows of life and positions Westpac as a bank that is there to help through all of it.

The film takes place over one day in Australia. We open in space seeing the sun rise over the country. We then cut between moments of Australian life that all take place over one day. From the seemingly insignificant to the powerfully life defining, each of these scenes embrace a new style to help elevant the emotional weight.

The film then finishes how it started, bookending the film with the sun setting over Australia.

The Westpac chopper shown towards the end of the ad is one of the most iconic branding assets in Australia. It is worth noting the emotional weight that comes with that chopper as it plays a significant role in life saving missions every year in Australia.

It is also worth noting that four young Australian directors worked together under the mentorship of an award winning Director to bring this film to life. This is well known in Australia through the heavy PR push which was intended for the ad to feel less didactic and parental and more collaborative, raw and approachable.