The spot follows a business owner as she gets sucked into an inspirational business presentation. The business owner explores a different dimension in which she experiences a range of sensational sights, from space cassowaries to flying strudel moguls, learning how the MYOB business management platform can unleash her business potential along the way.

Our challenge was to make business owners across the nation sit up and believe in the power of MYOB in a way that you couldn’t help but pay attention to.

The solution… MYOBelieve! The name says it all. And creatively, that simple but genius tagline gave us permission to go to colourfully-explosive, super-bombastic lengths and capture what the power of believing looks (and feels) like. We took the expected business elements like PowerPoint presentations and your cliche small business owner and blast them into a cosmic universe of MYOBelief.