Direct > Product & Service

ROCK DM

Y&R, Singapore / DAVIS GUITAR MUSIC CENTRE / 2012

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Overview

Credits

Overview

BriefWithProjectedOutcomes

We decided to reach current and potential musicians with something relatable: transforming receipts into part of the rock star experience. After the purchase of a guitar or lessons, signatures are transferred through carbon copy paper onto the chest of an awaiting groupie, giving you your first autograph (and putting you one step closer towards becoming a rock star).

ClientBriefOrObjective

Give current and potential musicians a reason to think of Davis Guitar Shop as the go-to shop for guitars and lessons - because Davis Guitar Shop understands reaching your rock'n'roll dreams takes practice, determination and some damn good equipment.

Effectiveness

As a result of this honest and fun approach, word of mouth quickly spread throughout the music community generating interest in the shop. Davis Guitars saw an increase from teenagers interested in purchasing guitars, then taking lessons from the shop. Additionally, the popularity of the receipt aroused curiosity creating an overall influx of foot traffic and purchases. In other words… it rocked.

Relevancy

Being a successful rock star comes with many perks… autographs on your female fans is the ultimate classic scenario.

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