•A free running app for smartphones (Apple and Android)

•An interactive website

•A social activation on Facebook

•A launching event in Paris with young diabetics and their families.

•A print campaign

The app has been launched on April 1st, so we organized a launch event in Paris with 100s of runners, diabetics and their families.

Thanks to the app`s viral dimension, we will increase AJD`s. The first objective of this operation is to increase the notoriety of the AJD and it’s work, thereby to increase donations to support its action. The final objective is then to struggle against Type 1 diabetes thanks to scientific research, and improve the living conditions of young diabetics, giving them the chance to have a normal life.

The main objective behind this case was to raise awareness for Type 1 Diabetes, the way it changes children living conditions every-day, and eventually donate to help the AJD action.

The main insight was to capitalize on running, which is often used by associations to mobilize the public opinion for their cause, and gave it a concrete utility, as the races will form letters and will write a manifesto.

The idea was to offer people a symbolic and fun solution to support an association and to contribute to a charity cause. Our ambition was to create the first online interactive manifesto, to increase the AJD notoriety.

How does-it work?

Download the app. Choose the letter you want to run. Adapt the letter on the app to fit a runnable route. Run the letter. The trace will be uploaded, on your Facebook page and the AJD website.