This Film tells the story of a frustrated Sammakorn employee who had to deal with repeated cases of confusion because people thought Sammakorn was Sanpakorn, a Thai revenue department. She tried various methods to solve the problem, but nothing seemed to work. So finally, she let out all her repressed emotions. This film asks for sympathy and reminds people that Sammakorn sells houses.

In Thailand, name confusion is a big common problem.

Sammakorn, the housing developer, was unlucky in that its name is similar to the Revenue Department. People often confused "Sam-ma-korn" with "San-pa-korn".

The confusion was so bad that People messaged Sammakorn's social media accounts, asking about tax filing. Even their employees were confused with tax collector.

Sammakorn aims to get more attention on their branding as a real estate company not anything else and of course not the Revenue Department.

7.6M+ Views and 4M+ engagements.

Many people shared their name confuse experiences, over 40 influencers and other brands also got involved.

From a confusing name to a brand people recall and actively seek, 82.6% increased Brand Search Volume. This growth rate was the number 1 real estate brand in Thailand.

Thai people like sense of humor and our target misunderstand that Sammakorn can be anything except a Real Estate company selling houses. We expand that misunderstanding topic to be more catchy, repeated, and funny. And because name confusion is a common pain, we also further push the topic to social by inviting people to share their experiences.