Film Craft > Production

SCG GREEN CHOICE: HUMAN

CHOOJAI AND FRIENDS, Bangkok / SCG / 2022

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Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

Today our world has a population of over 7 billion people and the birth rate is increasing every minute. But the resources of this world are the same.

At the same time, online shopping (e-commerce) can reach people more quickly with a much easier method. This makes it easy for Thai people to shop and spend for everything they want around the world.

We can’t reduce the population and nothing can stop the resources consumption either.

This film gives us the clearest picture that everyone are consuming resources at the same time. And this is what happens all the time around the world. But we didn't concern about it.

So, this film also shows us that humans are the root cause of environmental problems. And sometimes we don't even realize that our normal routine is the culprit in the destruction of nature.

Cultural / Context information for the jury

N/A

Tell the jury about the production design / art direction.

We intend to work to become a human art like a human installation more than an advertisement.

Intended for audiences to feel that they were watching the show from tens of thousands of people without feeling that it was being used techniques for filming advertisements to help.

We use the method of shooting to make it same as still photography.

By focusing on creating beautiful compositions and focus on the reality that happens in each action to show that humans are poisonous that destroy nature.

Cast actions that are intended to have errors and inadequacy of performances to feel that this actually happened without technique.

Location is important for this show. It was chosen for promote a more audience emotional state. The meaning of the picture is straightforward to make it feel like it's big and it's impact when you put people in.

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