This campaign was created from data on the living behavior of Thai people today. To reflect the living behavior that is different from their dream home, the campaign uses data to make Thais question about their life that is different from the life they want.

The value of a happy family from the past to the present is that the members have spent time together. The house advertisement has been showing those images all the time, but In real life, Thais' behavior is the difference. There are many statistics that show the behavior of living in the home that look worrying. So, Sammakorn wanted to create the advertisements that suited the real life of Thais and show the opposite of their dream for they have a question and see the value of family.

We bring the data on current Thais lifestyle behaviors to design the house. The house name “The Broken Home”, it fully supports the behavior of being away from their family to reflect the changed life and create the social topic about the changing behaviors and encourages questioning about the happiness and value of family life.

The data of Thais behavior has been shared by news agencies but Thais do not pay attention. So, we collect the data and statistics to build a house that is suitable for the Thais' behaviors and encourages questioning about their behaviors.

The Broken Home is designed from Thais living behaviors data. We co-created with Integrate Field, the architecture company to build a house that is suitable and practical with details about the width and narrowness suitable for different behaviors of people according to the current behavior of people. The plan that can be built to be a real house and mockups the rooms that show the living behaviors generated from statistics.

After we used data to design a house that portrays Thai people’s new way of life. Thai people were discussing this issue .

View: 8.9M views within a week

Comment: 30K of comments about their family

This design work is presented to every page about Thai designers and as far as foreign countries around the world have similar problems.

and Sammakorn has become a top-of-mind real estate brand for Thai people in emphasizing on common areas for family members to spend time together happily.

Family is considered to be the foundation of social life for most Thais. The Thai concept of family is often wide and inclusive. that why the eating cultue in thailand

they share togater and uesd hand.But today There are a lot of statistics that show the behavior of living in the homes of Thai people has changed, for example, Thais work the hardest in Asia about 10 hours a day/ spend time with their family less than 3 hours a day / Thais are addicted mobile phones top 3 in the world and there are many statistics that show that Thai people are increasingly separated from their families. Sammakorn, The first real estate brand that believes that happy homes come from families spending time together and want to make people reconsider their own lives.